We specialize in editorial because we know editorial. Founder Paul Maidment brings not just a background of 20 years of award-winning journalism and senior newsroom management but also the hands-on experience of leading transitions from traditional to digital journalism as editor of two ground-breaking web sites, the Financial Times‘ and

That expertise and practical experience is allied to a strategic vision of how to align editorial and business goals. This gives Bystander Media a unique capacity to create content strategy and to build the capabilities and commitment of your content team at every level to implement it.

We neither build nor host web sites, nor sell software, which means you can rely on the independence of our advice. We improve the effectiveness of digital publishing with actionable recommendations on strategy, best practice, and implementation.

Whether you are revamping an existing site or launching a start-up, we can help optimize all aspects of your editorial operations including:

Benchmarking Best Practices
Content Architecture Content Creation
Content Curation Content Strategy
Editorial SEO Editorial Workflow
Metrics & Analytics Mobile
New Product Development Newsroom Organization
Syndication Social Media
Style Books Tagging
Taxonomies Video

We also offer team training and individual mentoring for editorial managers, editors, writers and web producers.

We can provide support for one-off projects or on a continuing basis. Contact us to see where we can help or to discuss a particular need you might have.