Bystander Media makes content-driven companies better digital publishers by optimizing their editorial people, processes and products. We are a New York-based consulting and services firm that works with management on editorial strategy, organization, workflow, change management, user engagement, new product development and content. We help with strategy and implementation at every level to transform the capabilities and commitment of those producing the content on which your brand depends. 

We accelerate traditional publishers' transition to digital, pure-play digital publishers' deployment of best practice and aid firms that don't think of themselves primarily as publishers to make the most of content they have, both realized and unrealized. We work with established sites and start-ups. Our mission is to help you achieve a distinct and sustainable competitive advantage from your content and the people that create it.